Her design philosophy is rooted in the preservation of cultural craft, guided by a belief in artisanal innovation, where heritage techniques are not only protected but reimagined for the present.
Raised in the United kingdom, she was drawn to ceremonial hand embroidered garments worn by her family; pieces that carried time, care and intention. These impressions stayed with her, even as she built a career as a luxury womenswear buyer in Italy.
There, she recognised how rare such making had become. In 2019 she left the industry to realise a lifelong vision: founding a Nafees Zardosi hand embroidery studio dedicated to preserving a disappearing language of craft.
Her design philosophy is rooted in the preservation of cultural craft, guided by a belief in artisanal innovation, where heritage techniques are not only protected but reimagined for the present.
Raised in the United kingdom, she was drawn to ceremonial hand embroidered garments worn by her family; pieces that carried time, care and intention. These impressions stayed with her, even as she built a career as a luxury womenswear buyer in Italy.
There, she recognised how rare such making had become. In 2019 she left the industry to realise a lifelong vision: founding a Nafees Zardosi hand embroidery studio dedicated to preserving a disappearing language of craft.
Her design philosophy is rooted in the preservation of cultural craft, guided by a belief in artisanal innovation, where heritage techniques are not only protected but reimagined for the present.
Raised in the United kingdom, she was drawn to ceremonial hand embroidered garments worn by her family; pieces that carried time, care and intention. These impressions stayed with her, even as she built a career as a luxury womenswear buyer in Italy.
There, she recognised how rare such making had become. In 2019 she left the industry to realise a lifelong vision: founding a Nafees Zardosi hand embroidery studio dedicated to preserving a disappearing language of craft.